Accessibility Strategy

Whether you're building an accessibility and inclusive design program from scratch or rethinking one that isn't (yet) delivering, you have bigger plans for it than "pass the next audit."

You want people to see your organization as one that builds things that work well for everyone... and you want your leaders and your teams heading there with you.

If you already have a program, a lot of your accessibility team's work (or maybe even all of it?) goes to just keeping up. They test and advise, and your product teams decide what to fix and when, alongside everything else on their roadmap. You all celebrate with excitement when you ship fixes for really challenging accessibility barriers in your product. But... there's still that feeling that you're waiting for the next wave to arrive and replace the ones you just fixed.

Everyone's working hard.

Hard work alone won't keep that wave at bay. You need a bold strategy to get ahead of the game. And if you're starting from scratch, you get to set that strategy before the first wave ever builds.

That's the work I do with leaders. We build a program strategy your whole organization can get behind, and the plan and the story to carry it through leadership changes and competing priorities.

How we'll work together

From the very first meeting, I'll work with you to dig into how accessibility really works in your organization. Who makes the decisions? What slows your teams down? We start with teasing out the outcomes you want to see... including the ones you haven't named yet. Then we prioritize where I help first and create the plan to move forward.

I talk to the people doing the work, the people making decisions, and the people connecting the two. I also talk with disabled people who use what you build. Most organizations never ask them, and they often matter most.

Then, together, we:

See where you really are. A capability assessment that shows what your organization already does well, and where the same barriers keep coming from.
Set your direction. I call it intentional inclusion: you plan for disabled people from the start, every time you build something.
Decide what to tackle first. I've seen which changes pay off early in a lot of organizations, and we weigh that against what matters most in yours.
Work out where AI fits. Every leader is asking about it right now. We find where your teams can use AI to move faster, and where human judgement is a must.
Build the executive narrative. We agree on how we'll measure success, and you get the story that keeps the people you report to with you when budgets and priorities shift.

You lead the work from there, and we decide together how much I stay involved. It can be all, nothing, or somewhere in between. Often I coach you closely at the start and step back as your team takes the lead.

If that sounds like what you need, book a call.

Why me

I've worked in accessibility for 27 years. I started and sold my accessibility consultancy, moved to a C-level role at Level Access, and then led Product Accessibility & Inclusive Design as a VP at Salesforce. Through all of that I've seen every part of this work from all sides.

I build with AI every day, and I run my own experiments on AI and accessibility in public, so I can tell you where your teams can rely on it and where they can't.

If you're ready to take accessibility somewhere bigger, book a call or tell me what you're working on.